Kantar Worldpanel Brand Architecture Materials 01
Kantar Worldpanel Brand Architecture Materials 02
Kantar Worldpanel Brand Architecture Materials 03
Kantar Worldpanel Brand Architecture Materials 04

Kantar Worldpanel

Brand Architecture Materials

As part of an ongoing brand refresh, Kantar Worldpanel asked us to create a set of posters for a global internal campaign communicating the new positioning of the company’s products.

The posters needed to be visually impactful with minimal text to ensure that the message would be communicated efficiently in all countries.

The set of posters featured a blown up image of each product’s icon along with a short strapline description. We also included one poster featuring the complete family of products, illustrating how they fit together as a complete offering.