Kantar Worldpanel
Following on from the success of the Shopper Values presentation, Kantar Worldpanel asked us to devise a leaflet outlining the key aspects of the product.
The leaflet was intended as a hook for clients, so needed to strike the right balance between being informative and visually interesting.
Key infographics from the presentation were adapted for print and arranged in a square four page leaflet which was easy for clients to understand and for the sales team to distribute. In addition, an A4 ‘one pager’ was created to fall in line with the larger suite of marketing materials.