Kantar Worldanel
An integral part of Kantar Worldpanel’s marketing collateral are ‘one-pagers’ which provide a concise visual summary of a product or service.
Information available for each one-pager was initially quite different, therefore the first task was to establish a similar structure and format for the content.
Once the content was in place, consistent use of iconography, colour and other Worldpanel brand elements ensured that they were instantly recognisable as being part of a set.