Unilever DeAveraging Playbook 01
Unilever DeAveraging Playbook 02
Unilever DeAveraging Playbook 03

Unilever

Unilever De-Averaging Playbook

Unilever's CMI team briefed us to create an interactive playbook to showcase the principles of De-Averaging and help global teams improve penetration in local markets.

The presentation contained an educational section to explain how De-Averaging works as well as case studies of successful campaigns from across the globe.

We produced an interactive PowerPoint presentation that featured an APP-like navigation to allow users to browse the content that's relevant to them.