Published on: Nov 22, 2016
Data visualisation was on the agenda at our recent visit to Research and Results in Munich. Many of those we talked to are currently experimenting to find the right solutions and all were keen to raise their game, driven by more demanding internal stakeholders and clients.
Other highlights included some of the latest Virtual Reality offerings from the research industry. With its ability to recreate realistic test environments at a fraction of the cost and transform reporting detail, it’s a natural application for this technology, which according to SuperData is set to become a 40 billion dollar industry by 2020.
Read the full review of this year’s show here.
Lucy Tugby is Brands of Tomorrow’s New Business Director.
Image Source: Masters of Pie