Published on: Feb 13, 2017
The GreenBook Industry Trends (GRIT) Report recently published its comprehensive survey of the market research industry for Q3 and Q4 2016.
The report clearly indicates that data visualisation, storytelling and turning data into insights are key skills that still need developing within the industry and will be on the radar for recruitment and training in this coming year.
When it comes to trends and hot topics, ‘Big Data’ is still considered a game changer by both clients and research suppliers. This is closely followed in importance by the popular topic of ‘storytelling’.
Read the full report here.