Published on: Mar 03, 2017

Can machines interpret the people behind the numbers?

The main message in this mini documentary is about being ‘more than data’. Without humans to interpret the data creatively we can’t make it meaningful  – after all, only people can understand people. 

The same is true for data visualisation. Although many automated tools and computers exist to help organise data into graphs and graphics, it takes the human touch to really make the data come alive in a way that is both insightful and beautiful.

See The Data Alliance video here, featuring insights from from Kantar TNS, Genius Steals and SAP.