Informative graphic vs infographic

Published on: Mar 09, 2017

Informative graphic vs infographic

Ashley Brenner, Creative Director at Imprint offers an interesting perspective on why the term 'infographic' has become increasingly diluted.

Firstly it's important to recognise that 'not everything that communicates information graphically is an infographic'. This is particularly true when considering the array of visual communication tools openly available from instagram to emojis, which make it deceptively easy to add a graphic but not necessarily increase message clarity.

The real challenge is in creating a design to guide the viewer through a data story, highlighing the insights and featuring graphics strong enough to stand alone without the need for additional explanatory text.

Brenner sums up the the power of great design as 'the value of offering a reader an easier and more beautiful understanding of information '. We couldn't agree more.

Read the full article here.