Visual love

Published on: Apr 13, 2017

Visual love

These simple and beautiful animated infographics illustrate the intricacies of courtship in the animal kingdom. Each of the 72 graphics takes the essence of a specific animal behaviour and presents it with such effortless elegance and playfulness, it's clear that a lot of thought has gone into each one.

What one may find surprising is that it's part of an advertising campaign for Sagami Original Condoms called 'Act of Love'. The campaign also includes a two minute video featuring dancers acting out the particular mating routines of a handful of the animals and birds researched.

A beautiful and truly alternative approach to advertising a product which can be prone to marketing cliches.

View the website here.