Published on: Nov 29, 2023
Following the trend to connect with audiences on an emotional level, Apple tugs at both the heart strings and purse strings in this clever and touching seasonal ad.
The film is a mixture of stop-motion and live action, blending reality with the creative expression and inner desires of the protagonist. She’s an office worker by day and a creative film maker by night, using her Apple iPhone and MacBook to shoot and edit her footage.
The feel of the story turns from frustration and loathing to understanding and empathy by way of creativity.
In a statement, Apple said: “Creativity has the power to change how we see each other and the world. Sometimes, seeing things through a new lens can make all the difference.”
See the film here.